No Tears Baby Shampoo

🌴 Parachute  Baby Shampoo

🧴 Key Messaging & Branding

• Marketed as a "Tear‑Free Formula", ensuring it doesn’t irritate eyes—making bath time “fun time, no tears”
• Promoted as doctor‑certified, dermatologist-tested, and free from harsh chemicals 

🍃 Ingredients & Nourishment

• Contains Virgin Coconut Oil and Tender Coconut Water:
  • The coconut water hydrates and refreshes hair, giving it softness 
  • Virgin coconut oil deeply nourishes and strengthens from root to tip 
• Overall described as gentle and mild on delicate scalps 

✅ Benefits Summary

1. Tear‑Free – Prevents eye discomfort.
2. Soft, Shiny Hair – Hydrates and gives shine.
3. Chemical‑Free – No parabens, sulfates, or harsh additives 
4. Dermatologically & Ophthalmologically Tested – Suitable for baby’s sensitive skin and eyes.

🧼 Usage Information

• Apply a small amount to wet hair, gently lather, and rinse thoroughly 
• Ideal for daily use as part of a nurturing bath routine.

💡 Supporting Claims

• Positioned as part of the “Parachute Advansed Baby” range, which includes other moisturizing and caring baby products all enriched with virgin coconut oil
• Emphasizes a natural, comforting feel (“a warm hug with every drop”)