Dove Intense Repair Shampoo

🔄 Core Products & How They Work

1. Intensive Repair Shampoo
   • Gently cleanses without stripping natural oils.
   • Replenishes protein to strengthen hair and reduce damage and breakage (claimed up to 98% less visible damage vs. non-conditioning shampoo).
   • Infused with Bio‑Protein Care + Glutamic Amino Serum.
   • PETA‑approved vegan and safe for color-treated hair. 
2. Intensive Repair Conditioner
   • Designed to “stop 98% of visible damage” and rebuild hair strength after shampooing.
   • Formulated with the same Bio‑Protein Care and Glutamic Amino Serum as the shampoo.
   • Backed by 10 years of Dove research.
3. 10‑in‑1 Serum Mask
   • Weekly deep‑conditioning treatment in just one minute.
   • Promises 10 transformative benefits: from strengthening and smoothness to damage protection and shine.
   • Developed over a decade, this mask is integral to the full regimen.
4. Super Serum
   • A styling serum offering 72‑hour damage protection, 90% less breakage, and enhanced shine and smoothness.
   • Completes the 4‑step system. 

✅ Key Benefits & Recognition

• Stronger hair: Claims of up to 10× stronger hair with consistent use vs. non‑conditioning shampoos. 
• Visible damage reduction: Up to 98% less visible breakage after each use, measured against non-conditioning shampoos. 
• Rapid results: The 10‑in‑1 mask yields substantial improvement in just 60 seconds. 
• Well‑recognized: The shampoo and conditioner duo won 2023 Good Housekeeping Awards; praised by editors and influencers. 

🧪 Ingredients & Science

• Bio‑Protein Care (combining peptides and amino acids) works at a molecular level to repair hair structure.
• Glutamic Amino Serum enhances repair and strength.
• Common mix: gentle surfactants, moisturizing agents, proteins (like hydrolyzed soy), amino acids, and silicones.
• PETA‑approved vegan formulas and safe for color‑treated hair. 

🧑‍🔬 Expert & Media Reviews

• ~98% damage reduction “before it even starts” when using shampoo + conditioner. 
• Byrdie and InStyle praise the 10‑in‑1 mask as a high-performing, affordable ($10) alternative to salon treatments—especially for heat‑damaged hair—including mention of restored softness, shine, and manageability. 

🔁 Recommended Routine

1. Shampoo daily with Intensive Repair Shampoo.
2. Condition with Intensive Repair Conditioner after each wash.
3. Once weekly, apply the 10‑in‑1 Serum Mask for 1 minute.
4. Style as desired using the Super Serum for added protection.