ANUA Rice Enzyme Brightening Cleansing Powder

✨ Benefits & Texture

• Customizable texture: Mix with water to create a marshmallow‑like foam; less water yields a mask‑like paste for deeper treatment 
• Delivers visible results: improves skin texture (~20% smoother) and cleanses impurities (~98% removed) after one use 
• Brightens and balances tone without stripping moisture—thanks to rice-based enzymes, alpha‑arbutin, and ceramide NP 

🧪 Key Ingredients & Their Roles

• Rice powder and extract/water: Provide gentle mechanical exfoliation, antioxidants, and hydration for a radiant finish 
• Papain & protease enzymes: Unlock enzymatic exfoliation, clearing dead skin cells and promoting renewal
• Alpha‑Arbutin & Ascorbic Acid (Vitamin C): Brightening agents that reduce pigmentation and even out skin tone 
• Ceramide NP, Diglycerin, Glycerin, Allantoin: Support hydration, strengthen barrier function, and soothe skin during exfoliation .
• Kaolin & Baking Soda: Absorb oil and help refine pores while maintaining a gentle formula 

Free from fragrance, alcohol, and harsh preservatives—boasts a gentle, skin-friendly formulation 

🧼 How to Use

As a Cleanser

• Dispense about ½ tablespoon into palms, add water to form foam.
• Gently massage onto damp face and rinse with lukewarm water (~1 minute) 
• Mix 1–1.5 tablespoons with water or rice toner for a thick paste.
• Spread evenly, leave 3–10 minutes, massage gently, and rinse off 

Use daily as cleanser or 1–2 times weekly as a mask, depending on skin sensitivity.

👀 Results & Feedback

• Glamour and Vogue feature it as a must-have for brightening cleansers, praising its transformation texture and gentle efficacy 
• Dermatologist commentary highlights its mild exfoliation, antioxidant-rich rice, papain, and barrier-supporting ceramides—ideal for oily, combination, and sensitive skin 
• ANUA site rating: 4.8★ with 99 reviews, emphasizing hydrating, radiant results after use

⚠️ Some Reddit users report sensitivity or irritation—especially those prone to dryness or barrier reactive skin—so patch testing is advisable before regular use 

✅ Summary

The ANUA Rice Enzyme Brightening Cleansing Powder is a standout multitasker—offering gentle dual exfoliation with rice enzymes and papain, brightening via alpha‑arbutin, and barrier support through ceramide and humectants. Its playful texture enhances cleansing, delivering smoother, glowing skin without dryness—making it a gentle yet effective addition to sensitive, combination, or brightening skincare routines.